A new deal has been recently inked with the leading Gadget Pawnshop in the Philippines which was made possible through TRU29‘s partnership with SOS Plus <> MediaHub.
This new deal finalised in a meeting held at Shangrila Hotel last Friday 25th of November will take effect at the start of the coming year 2023 where TRU29 will be providing outsourced Social Media Management solutions which TRU29 has an extensive experience with while it’s sister-affiliate company MediaHub handles the AV Production. TRu29 was represented by Brett dela Paz (VP, Marketing & Business Development Division Head) and Raymond Acosta (Joint & Full Managed Operations Department Head) together with SOSPlus and MediaHub Managing Director Albert Salazar.
After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house.
This is especially true for smaller marketing teams struggling with social growth. That’s why outsourcing social media is so common for brands big and small. Because putting your online presence in experts’s hands ensures you’re seeing actual returns for your investment in social.
The biggest benefits of outsourcing social media
Defaulting to doing social in-house might seem like the right move. However, consider these key benefits of contracting out your social marketing we’ve outlined below.
Instant expertise and more scalability
Much like you’d hire an SEO expert to improve your search rankings or a sales rep to close more deals, seasoned social experts can produce meaningful results for your business.
Although some critics might label social media an “easier” channel that any marketer can handle, they’re mistaken. Given social’s importance when it comes to lead generation and customer retention, you can’t afford to treat your presence as an afterthought or leave it in inexperienced hands.
Through outsourcing social media, you can:
- Identify opportunities and shortcomings from your current social presence
- Produce specific outcomes such as more leads, faster replies and greater brand awareness)
- Grow your presence on specific social platforms (think: getting more Instagram followers, managing a community on Twitter)
Seasoned social media experts have the resources and know-how to accomplish all of the above. With instant access to their abilities, you can scale your business faster.
Access to premium marketing tools
Another added bonus of social media outsourcing is the chance to take advantage of some seriously powerful digital marketing tools.
For smaller brands, premium analytics, reporting and advertising tools are often out of reach. That’s because they require either a big budget or specialized knowledge to manage.
On the flip side, agencies rely on powerhouse tools, including Sprout Social, to encourage their clients’ growth. When you work with an agency, those tools become “yours” in a sense.
Gain crucial insights into your social presence
Piggybacking on the point above, agencies can provide invaluable insights via reporting and analytics tools such as:
- Where your most valuable social leads are coming from
- Top-performing content and social platforms
- Opportunities to optimize your audience targeting
Working with an agency gives you a sort of gut-check and a second opinion on your social strategy at large. They can tell at a glance what’s working and what’s not.
Increase your social media response time
If you don’t have the bandwidth to handle your customer questions and concerns, outsourcing social media can help manage these relationships.
Increasing your social media response time is essential for customer retention and standing out against competitors. Rather than let your most valuable interactions go unchecked, agencies have the ability to handle real-time concerns and set up automation to follow up with customers.
Free up time for your in-house talent
If nothing else, social media outsourcing can remove time-consuming and stressful tasks from your marketing team’s plate.
We get that marketing teams often juggle a variety of roles. That said, being an expert email marketer or content creator does not make you an expert in social media (and vice-versa).
It’s important for the sake of employee engagement that your workers focus on their strengths.
So if you want to explore outsourcing your social media management, don’t hesitate and contact us now for a free consultation!
